Fashion Content Lead & Creator

Company Description: ALL-U-RE has been a trusted destination for international fashion brands for more than 20 years, offering clients a curated selection of the season’s top looks. The company combines deep insight into global fashion trends with a distinctive mix of clothing, accessories, and style concepts. Customers are guided by experienced fashion professionals who provide personalized advice and styling support. ALL-U-RE focuses on delivering not just products, but attitude, allure, and a complete fashion experience for every client.

Role Description: The Fashion Content Lead & Creator is a full-time, on-site role based in Sofia, responsible for shaping and executing the brand’s visual and written fashion storytelling across all channels.


Responsibilities:

• Create, shoot and edit high-quality fashion content
• Lead the content and editorial strategy
• Develop compelling fashion stories, concepts, and creative narratives
• Develop creative concepts for campaigns, shoots, launches, and collaborations
• Stay ahead of fashion, cultural, and creative trends


Qualifications:

• Experience in fashion content, editorial, fashion media, luxury, fashion marketing, or a related field
• Knowledge of fashion and the international fashion landscape: Strong understanding of designers, collections, fashion history, trends, styling, and fashion imagery
• Experience developing and producing fashion content and campaigns
• Excellent knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CapCut, Figma, and other relevant platforms
• Excellent English and strong communication skills


Please apply with your CV and portfolio, including relevant fashion, editorial, content, or creative work.