Digital Marketing Executive

Digital Marketing Executive

Location: Sofia, Bulgaria (Full-Time, On-Site)

Job Summary:

We are looking for a motivated and skilled Digital Marketing Executive to join our team. This role supports the planning, execution, and optimization of digital campaigns, with a strong focus on content coordination, SEO, campaign performance, platform management, and digital design. The ideal candidate is proactive, detail-oriented, and eager to grow their skills across all areas of digital marketing and visual communication.

Key Responsibilities:

Campaign Execution & Coordination

Assist in launching and managing digital marketing campaigns across Meta, Google, email, and web platforms.
Coordinate with design and content teams to deliver campaign assets on time and in the correct formats.
Support paid media activities by preparing creatives and assisting with ad setups.

SEO & Website Management

Conduct keyword research and support on-page and off-page SEO initiatives.
Optimize website content, meta tags, and landing pages to improve search engine rankings.
Collaborate on backlink strategies and technical SEO audits with internal or external teams.
Manage updates and publishing of web content via WordPress.

Analytics & Reporting

Monitor and analyze performance metrics using Google Analytics, Meta Ads Manager, and related tools.
Assist in reporting on campaign performance and deriving actionable insights.
Support testing strategies (A/B testing, UX improvements) to improve results.

Content, Design & Asset Management

Organize digital content calendars and assist with publishing across platforms.
Ensure all content and assets align with brand guidelines and campaign objectives.
Adapt and repurpose content for use across different digital channels.
Create and edit visual assets for digital campaigns, social media, email marketing, and websites.
Collaborate closely with the design team to ensure consistent branding across all materials.
Contribute to visual storytelling with a solid understanding of layout, typography, and visual hierarchy.

Requirements:

1–3 years of experience in digital marketing, with exposure to SEO, paid media, and design.
Basic experience with Google Ads, Meta Ads, and Google Analytics.
Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) is a plus.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
Experience creating and adapting digital visuals (static and animated) for multiple platforms.
Understanding of branding, typography, and UX/UI principles.
Strong organizational, communication, and coordination skills.
Attention to detail and ability to manage multiple tasks in a fast-paced environment.

What We Offer: