There are no easy industries. Whether IT, telecommunications, automation, health or logistics: The quality of products; solutions and services is becoming more and more comparable, just like the intensity of market development is due to the competition. Nowadays, contact to the customer makes a more significant difference than ever – before the sale, during the sale and after.
Sales today therefore entail much more than just selling. Sales also mean creating a level of trust, as well as convincing people. This applies to a company, a brand and, in the end, also to a product, a solution, or a service. For this reason in turn, people are needed who are capable of doing it: Selling everything, except their own convictions.
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