Head of Product – Sports Betting
Workster is partnering with a fast-growing international technology company within the sports betting and iGaming industry to recruit an experienced Head of Product for their team in Sofia, Bulgaria.
This senior leadership role will take ownership of the product vision, strategy, and roadmap, ensuring the development of innovative, scalable, and commercially successful sports betting products. You will work closely with Engineering, Design, Commercial, Operations, and senior leadership to translate market opportunities and customer needs into high-impact digital products.
Your Role
- Define and own the overall product vision, strategy, and roadmap
- Lead the development and evolution of sports betting and iGaming products
- Translate business objectives, customer needs, and market opportunities into clear product priorities
- Manage and mentor a team of Product Managers and Product Owners
- Own the complete product lifecycle, from discovery and validation through development, launch, and optimisation
- Work closely with Engineering and Design teams to deliver intuitive, reliable, and high-performing digital experiences
- Prioritise product initiatives based on customer value, commercial impact, data, and technical feasibility
- Define and monitor key product KPIs and success metrics
- Use customer feedback, behavioural data, and market insights to continuously improve products
- Drive experimentation, A/B testing, and data-driven product optimisation
- Identify opportunities to improve player experience, engagement, retention, and platform performance
- Collaborate with Commercial and Business Development teams to understand client and market requirements
- Monitor competitor activity, industry developments, and emerging trends within sports betting and iGaming
- Coordinate product launches and ensure alignment across Engineering, QA, Marketing, Operations, and Commercial teams
- Balance short-term commercial priorities with the long-term product and technology strategy
- Establish effective product management processes, standards, and ways of working
- Present product strategy, roadmap progress, and performance to senior leadership and key stakeholders
Your Qualifications
- 8+ years of experience in Product Management, including significant experience in a product leadership position
- Proven experience leading digital or technology products from strategy through execution
- Strong understanding of sports betting, iGaming, or online gaming products is highly advantageous
- Experience managing and developing Product Managers and Product Owners
- Strong knowledge of product discovery, roadmap planning, prioritisation, and lifecycle management
- Experience working closely with Software Engineering, UX/UI, QA, Data, and Commercial teams
- Strong understanding of Agile product development methodologies
- Data-driven mindset with experience using analytics, KPIs, experimentation, and customer insights to guide decisions
- Strong commercial awareness and ability to connect product decisions with business outcomes
- Excellent understanding of user experience and customer-centric product development
- Experience working with high-traffic, real-time, or transactional digital platforms is an advantage
- Strong stakeholder management and executive-level communication skills
- Ability to make effective prioritisation decisions in a fast-paced and continuously evolving environment
- Excellent leadership, communication, and problem-solving skills
- Excellent command of English
- Previous experience within sports betting, iGaming, fintech, gaming, or another high-growth technology environment is highly advantageous
The Offer
- Senior leadership position within a growing international sports betting technology company
- Ownership of the company’s product vision, strategy, and roadmap
- Opportunity to shape and develop high-impact sports betting and iGaming products
- Direct collaboration with executive, technology, and commercial leadership
- High level of autonomy and influence over product and business decisions
- Opportunity to build and develop a high-performing product organisation
- Exposure to complex, real-time and high-traffic digital products
- Opportunity to introduce new technologies, features, and product experiences
- Collaborative and entrepreneurial international working environment
- Professional development and long-term career growth opportunities
- Modern working environment in Sofia, Bulgaria
- Long-term opportunity within a fast-growing international technology busines
from 4100 to 7500 € gross
