Digital Marketing Specialist

Digital Marketing Specialist

**Job Overview:**

We are seeking a dynamic Digital Marketing Specialist to join our team. In this role, you will assist in the execution and coordination of our digital marketing campaigns, working closely with our design and content teams to ensure timely delivery of campaign assets across various platforms. You will also support SEO and website management initiatives, including keyword research, content optimization, and collaborating on backlink strategies. Additionally, you will be responsible for analyzing performance metrics and assisting in reporting to improve campaign effectiveness. If you are detail-oriented and creative, with strong organizational skills, we encourage you to apply.

**Responsibilities:**

- Assist in launching and managing digital marketing campaigns across Meta, Google, email, and web platforms.
- Coordinate with design and content teams to deliver campaign assets on time and in correct formats.
- Support paid media activities by preparing creatives and assisting with ad setups.
- Conduct keyword research and support on-page and off-page SEO initiatives.
- Optimize website content, meta tags, and landing pages to improve search engine rankings.
- Collaborate on backlink strategies and technical SEO audits.
- Manage updates and publishing of web content via WordPress.
- Monitor and analyze performance metrics using tools such as Google Analytics and Meta Ads Manager.
- Assist in reporting on campaign performance and deriving actionable insights.
- Support testing strategies including A/B testing and UX improvements.
- Organize digital content calendars and assist in publishing across various platforms.
- Ensure all content and assets align with brand guidelines and campaign objectives.
- Adapt and repurpose content for use across different digital channels.

**Requirements and Qualifications:**

- 1–3 years of experience in digital marketing with exposure to SEO and paid media.
- Basic experience with Google Ads, Meta Ads, and Google Analytics.
- Knowledge of SEO tools like Google Search Console, SEMrush, or Ahrefs is a plus.
- Familiarity with WordPress and other content management systems.
- Strong organizational, communication, and coordination skills.
- Attention to detail and ability to manage multiple tasks in a fast-paced environment.
- Creative or design experience (e.g., Canva, Adobe Suite) is an advantage.

**What We Offer:**

- Private Health Insurance (UNIQA)
- Access to a Multisport Card
- 200 BGN Monthly Food Vouchers
- Discretionary Performance Bonuses
- “Recommend a Friend” Program
- Extra Leave Days for Company Anniversaries

Join our team and enhance your career with opportunities to further your skills in a supportive and innovative environment!