We are seeking to recruit a creative and proactive Digital Marketing Specialist to join our marketing and channel concierge team.
You will be responsible for managing the set-up and execution of PPC campaigns for the partner channel of one of our clients.
To be successful as a Digital marketing specialist, you should have knowledge of content management and digital marketing channels and B2B technology sales practices. You will be working in a team of B2B sales, creative and data management specialists.
Plan, create and manage PPC campaigns across a variety of channels (mainly LinkedIn and GoogleAds)
Support the curation and editing of existing client assets (landing pages, emails) to be adopted in quarterly campaigns
Keyword research and management to optimize bids (add PPC keywords and negative keywords, use platforms like SEMRush)
Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Requirements and Preferred Skills:
Diploma in Digital Marketing, Computer Science, or similar.
Native or near-native level of English, great written command.
Practical experience with content management systems, paid advertisement, B2B, technology sales.
Sound understanding of SEO, PPC, B2B Sales best practices.
Experience of 2+ years in a similar role would be advantageous.
Experience with Google Analytics, Google AdWords, LinkedIn and Facebook Business
Advanced knowledge of Microsoft Excel and PowerPoint
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Research and problem-solving skills
Professional development in a multicultural global team
Stimulating work and diverse projects
Client product and software training
Attractive compensation package
40 hours/week; Monday-Friday
Possibility for home-office work