You will be joining an award winning and funded Start Up team in the sports betting industry based both in Pleven, Bulgaria and London, United Kingdom that has a strong focus on customer centricity. You will be located in the office in Pleven, Bulgaria however, you might be required to travel to our London office occasionally.
We are looking for a marketer who loves sports in general and ideally has sport betting knowledge (not compulsory). As a marketer, you will be expected to lead the company's paid and organic search marketing efforts through in-depth data analytics and continuous innovation.
• Work closely with the content, business and graphic department
• Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords, Facebook, Twitter, Instagram etc. This includes identifying and tracking industry keywords and their popularity
• Effectively and efficiently manage the PPC budget to maximise the ROI
• Manage social media presence - Facebook, Twitter, Instagram, LinkedIn and Google+
The ideal candidate will be someone with passion for sports and sports betting, a person who has pro-active approach to solving problems who dares to take the initiative and introduce new stuff to the management.
• Excellent knowledge of written English
• Deep understanding of Digital Marketing including – social medias, google AdWords, SEO
• Highly organised, self-sufficient and self-motivated
• Excellent analytical skills
• Good communication skills (verbal, written and presentational); numerate with an understanding of cost control
• Knowledge of google AdWords is essential
• Knowledge of google Analytics is essential
• Knowledge of google search console is essential
• Flexible environment
• Great opportunities for professional and personal development – Bettingmetrics will financially and morally support any additional education willing to be taken by the candidate
• Great data-driven team with over 10 years of experience in the sports betting industry