Senior Product Owner (Ecommerce)

Location: Remote (Bulgaria-based, fluent in English)
Employment type: Full-time
How to Apply: Submit CV and motivation letter in English

Natural Heroes is a fast-growing e-commerce company specialized in essential oils, natural cosmetics, and diffusers. With operations across the Netherlands, Bulgaria, and the wider EU, we are scaling internationally and building a seamless customer experience for our growing community of 200,000+ customers.

We’re entrepreneurial, fast-moving, and value-driven. Our team works remotely but stays closely connected, using tools like Fibery to manage our backlog and keep focused on delivering customer value.

We’re looking for a Senior Product Owner to take ownership of our e-commerce product roadmap across all Natural Heroes entities. You’ll work directly with the founder, two developers, and the wider team to prioritize features, fixes, and UX improvements. You’ll be responsible for translating business goals and customer insights into actionable product backlog items and making sure they are delivered with quality and speed.

Our current tech stack includes Next.js for the website frontend and services, Shopify GraphQL APIs for the backend, and hosting on Vercel. We run a Postgres database across all our products and integrate with external tools like Auth0, Resend, Klaviyo, and Circle.so to build out customer-facing and community features.

You’ll have decision-making authority over prioritization, scope, and timelines, with the founder providing final approval on design and UX before release.

This role is ideal for someone who thrives in a scale-up environment: entrepreneurial, self-motivated, comfortable with remote collaboration, and laser-focused on execution.

• Own and manage the product backlog in Fibery, ensuring it reflects business priorities and customer needs.

• Translate high-level company goals (international scaling, customer retention, product experience) into clear product requirements.

• Collaborate closely with developers to deliver features, bug fixes, and UX improvements on time.

• Gather input from the founder, marketing, design, operations, and customer support teams to refine and prioritize product ideas.

• Ensure features are released with quality and align with Natural Heroes’ brand and customer experience standards.

• Make trade-off decisions on scope, deadlines, and priorities, while keeping stakeholders aligned.

• Track performance of released features and improvements against agreed KPIs.

• Stay on top of e-commerce best practices and emerging trends to keep Natural Heroes ahead in customer experience.

• 4+ years of experience as a Product Owner (or similar role) in an e-commerce environment.

• Proven experience managing product backlogs and delivering features in a structured, iterative way (e.g., Kanban boards, task lists).

• Experience working with remote development teams and cross-functional stakeholders.

• Strong analytical and problem-solving skills, with a focus on execution and outcomes.

• Excellent communication skills in English (written and spoken).

• Based in Bulgaria (remote, with flexibility for occasional in-person meetings if needed).

• Entrepreneurial mindset: self-motivated, proactive, and comfortable with responsibility in a lean team.

• Experience with international e-commerce scaling.

• Familiarity with Fibery or similar project management tools.

• Background in UX or working closely with UX/design teams.

• Passion for natural products, wellness, or sustainability.

• Steady delivery of prioritized features and bug fixes from the backlog.

• Improvements in customer-facing KPIs (conversion rate, retention, NPS, etc.).

• Positive internal feedback on backlog clarity, prioritization, and collaboration.

• A pivotal role in a fast-growing international e-commerce brand.

• A remote-first setup with flexibility and autonomy.

• A supportive, entrepreneurial environment where your decisions directly shape customer experience.

• Opportunities for personal growth as the company scales across Europe.