SM Influencer Content Lead

Grove Global Consult is a consulting and recruitment agency providing strategic consulting and recruitment services to companies worldwide.

We are currently seeking a SM Influencer Content Lead (AI Native) to join the founding team of our client, a fast-growing startup developing an AI-generated content platform.

Overview:

The company is building an AI-generated content platform within the adult creator economy. The business model is similar to subscription-based creator platforms, with the key difference being that all personas, visuals, and content are fully AI-generated.

The SM Influencer Content Lead is responsible for managing the social media presence of AI personas, as well as engaging directly with users across multiple channels. The role combines content creation, distribution, and audience engagement, with a strong focus on growth and monetization.

Key Responsibilities:

Create and manage social media profiles (Instagram, TikTok, Facebook Threads) for AI personas 

Produce short-form video content, static posts, captions, and engagement-driven content 

Manage comments, direct messages, and interactions while maintaining each persona’s tone and identity 

Develop and execute content calendars and posting schedules 

Drive audience growth through organic strategies and platform-specific best practices 

Optimize content to increase traffic and conversion to the platform 

Ensure compliance with platform content policies while maximizing reach 

Collaborate with AI Scientist and Art Director to maintain visual and brand consistency 

Monitor performance metrics and continuously improve content strategy 

Requirements:

Proven experience managing and growing social media accounts (Instagram, TikTok, Threads) 

Strong content creation skills, including video editing and copywriting 

Hands-on experience with influencer or creator account management 

Deep understanding of social media algorithms and audience behavior 

Experience managing high-volume engagement (comments and DMs) 

Experience using AI tools (LLMs, image/video tools, automation tools) as part of daily workflow 

Ability to manage multiple personas simultaneously 

Strong attention to visual quality and brand consistency 

Comfortable working with adult content 

Availability for immediate or near-immediate start 

Preferred Qualifications:

Experience working with adult content creators or similar platforms 

Familiarity with subscription-based platforms (e.g. OnlyFans, Fansly, Patreon) 

Experience driving traffic from social media to external platforms 

Experience with AI-generated visual and video content 

Experience with social media automation and analytics tools 

Experience working with or training AI-based engagement systems 

What We Offer:

Opportunity to join a founding team at an early-stage startup 

Direct collaboration with leadership and fast decision-making environment 

Long-term engagement with growth opportunities into senior roles 

Fully remote work setup 

AI-driven work environment and modern tool stack

Please send your CV in English.

Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality.

Recruitment license issued by the Ministry of Labour and Social Policy under № 3018 / 30.04.2020.